Learner Response Advertising assessment
1) WWW: Well expressed with good use of terminology EBI: Needs to be much more developed with more examples and information- Another page 2) Black tie as a phallic object-Mulvey. Snatched like a paparazzi shot (intertextuality) Diamonds advert: Representation of female desire arguably reflects female empowerment (Third-wave feminism) Score hair cream: Aggressively heterosexual representation perhaps showing male insecurity in light of the decriminalisation of homosexuality 1967. Gutierrez a digital influencer was selected due to his popularity this shows that at least the younger generation identities are becoming far more fluid then they once were. Identity is now a culture war (Left vs right) so it could be argued that an acceptance of liberal and fluid identities is still some way off. 3) For question 1 I could have talked about the Kilbourne's analysis of women in advertising as the female actors costume/clothing is barely visible and theirs a heavily made up face (Photoshop)