Kaashif A level Exam

 1) Oh Comely was started by three friends at Oxford University. They wanted to create the antidote to the women's magazines on the market. Iceberg press owns Oh Comely and they are an independent publishing company. 2) They're print circulation is around 10,000 copies and they have 30,000 subscribers. 3) The editor, Alice Snape, characterises the average Oh Comely reader as 18-35 year old creative, intelligent women who may or may not be settled into they're careers and are looking for inspiration from other women. 4) The magazines design reflects its words, Its clean and minimal layout allows its words to shine and be the main focus for they're readers. They don't use any photoshopping of they're photos to keep everything natural. 5) At Oh Comelys core they're a team of four women who all work part time on the magazine. However they also work with freelancers who are both women and men. They aim to make a magazine for women and made by women. Also they'

 1) Narrative & Genre The prime focus of the video seems to be about the mascara. Could have connotations as a necessity for beauty or glamour. Characters became more "appealing" once they use the mascara. 2)Cinematography A lot of long shots/medium shots with few close ups (When they use the mascara). The excessive use of those shots gives the environment (a new york city apartment) an importance. There were a few tilts on the mascara. 3) Mise-en-Scene (Costume & props) The mascara is the main prop with it having a lot of significance on the progression of the narrative as well. Using it caused the 2 actors to "transform" into a golden version of themselves Once they used the mascara they change into golden clothes. 4) Mise-en-Scene (Actors, setting, lighting and colour)  It takes place in a New York city apartment (Seems like an expensive one). One of the actors is called Manny Gutierrez and is an openly gay youtuber who creates make up videos. The other i

 1) The Nike advert uses narrative throughout its video to make itself more engaging and admirable to the audience. Levi-Strauss's theory of binary opposition is used excessively within this video with each new character attempting to compare there lifestyles and showing whats required in order to prosper. It could also be looked at through Propps theory and tryna show that everyones the hero of they're journey and they just to progress through the difficulties that they're career gives them. Personal identity can also be applied to this as they bring several celebrities within the trailer for people to relate to. 2) This advert uses celebrities as a way to bring gratification from a connection between the audience watching the advert and the celebrities. Celebrities who have prospered in there interests despite the struggles act as a role model to the audience and can encourage them to try and achieve the same feats. 3) The advert uses technical codes to create a narrative

 1) The magazine starts off with the topic of mens health's success within the magazine industry. They praise the work produced from there editorial aspects to there prime focus on the well being and nutritional features that they discuss. 2) The introductions image has a bulky man which does initially promote the hyper masculine ideals that they believe there audience have. However the next page has the magazine talking about issues the males may have been suffering (e.g. Fitness, well being etc). The magazine primarily represents masculinity as a dependency on these products to improve. 3) Print statistics of Mens health in comparison to GQ and EQ. Mens health dominates all of the sections (Circulation total ABC readers, readership of total men, readership of ABC1 men and readership of AB men). Mens health is particularly good at drawing in male readers to there magazines especially in comparison to EQ and GQ. 4) Circulation: A count of how many copies of a particular publication

 1)  WWW: Fairly solid answers throughout, concisely written.                                                                            EBI: More detailed, comprehensive responses needed especially with regard to textual analysis and providing examples. 2) Points for the first three questions The typography on the advert is all Sans serif. Offering connotations of a more youthful modern brand especially when when the campaign encourages the audience to make this there first Swiss watch. Swiss eagle: Has an emphasis on youth. The advert seems to simultaneously be representative of 21st century masculinity while also nodding to traditional male dominance. Score Hair Cream: hyper masculine view/emphasis on traditional hegemonic ideals.  The videos setting explicitly connects to the social issues (evident by the lyrics "institution isn't just a building") with political perspectives 3) Benefits of vertical integration are greater control of the production process and also be