Magazine Mens health- Audience

 1) The magazine starts off with the topic of mens health's success within the magazine industry. They praise the work produced from there editorial aspects to there prime focus on the well being and nutritional features that they discuss.

2) The introductions image has a bulky man which does initially promote the hyper masculine ideals that they believe there audience have. However the next page has the magazine talking about issues the males may have been suffering (e.g. Fitness, well being etc). The magazine primarily represents masculinity as a dependency on these products to improve.

3) Print statistics of Mens health in comparison to GQ and EQ. Mens health dominates all of the sections (Circulation total ABC readers, readership of total men, readership of ABC1 men and readership of AB men). Mens health is particularly good at drawing in male readers to there magazines especially in comparison to EQ and GQ.

4) Circulation: A count of how many copies of a particular publication are distributed.                                Readership: Is simply how many people read what is distributed. 

5) Mens health's circulation in 2016 was 180 thousand, there readership of ABC1 men was 643 thousand and for AB men it was 321 thousand. 

6) Generally most users seem to interact with Mens health on a mobile phone. 68% of digital users tend to access mens health on a phone, 11% on a tablet, 21% desktop.

7) Mens health reaches a lot of people through social media. Through Facebook they reach 944k followers, 285k on Twitter and 66k on Instagram.

8) Mens health readers were described as being affluent, intelligent and successful. 905K of them are ABC1 aged 25-44, 700k of them have a degree and 200k of them earn over 50k.

9) Mens health's readers spends 1.1 billion in fashion a year (which is more then 3 times as GQ). There "fashion philosophy" is stylish, contemporary, wearable and individual. 

10) The average watch collection value of a Mens health reader is 4123. This could suggest that the main target audience seem to be succeeders or at the least aspirers who aim to be succeeders with how much they spend on trying to look professional. They're also most likely middle class-upper class men that read Mens house.

11) 73% of Mens health's readers use moisturiser daily. 

12) The fitness and technology section states that they're readers spend 238 million a year on sportswear, swimwear and trainers. This further supports the notion that Mens health's readership base seem to support traditional masculine values like focusing on physical health.

13)The three magazines shown in Mens health's luxe (magazine brand extensions) are called:

1. Urban Active- stated to be continuing the trend for high end performance fashion apparel. Its a "Sports luxe" fashion magazine that's partnered with Harrods. (Seems to be targeting the fashionable portion of Mens health's audience.)
2. Synchronised- A watch magazine that produces annual watches with the leading horologist. Also described as a must have for amateurs and aficionados. (Targeting the watch collectors of Men's health's audience)
3. Epicure- A food magazine that lists restaurants, food and drinks to help those interested in fine dining.

14) Mens health Luxe shows that the psychographics of there audience seems to definitely be surrounding aspirers and succeeders. Those who want to learn more about topics like fine dining, fashion and fancy watches are most likely the portion of Mens health's audience that wants to become a succeeder.  

15) Some of the additional brand extensions Mens health offers are: Mens health kitchen (Teaches people how to make a specific type of food), Mens health lab (Talks about various topics both physical, like health, and also mental).

16) Mens health's global statistics are: 

• Internal editions: 37
• Countries published: 60
  
• Global circulation: 4.5 M
• Global readership: 26.7 M
• Websites: 25
• Uniques: 23.7 M
• Social media footprint: 19.3 M

17) The 2017 calender editorial specials shows that they focus on a specific topic for each issue so that they can inform they're readers in more depth.

18) Some of the audience pleasures offered by the magazine are Surveillance. This is due to Mens health's consumers gaining new information about certain topics (E.g. fashion) each time to they read it.

Identity as the magazine may be to talking about things that they're already interested in and can relate to some of the descriptions given by Mens healths audience analysis. 

19) I'd say the average job that a Mens health reader might have is maybe a fitness instructor or perhaps an entrepreneur. I don't believe the audience is living a life of complete luxury but they're probably people who are either hard working to achieve that kind of life or living a comfortable life.

20) I believe Mens health has managed to remain this profitable by its ability to connect with how its able to connect with its audience. They understand the desires of they're audience and what they perceive themselves as. They're understanding of they're audience leads to some great ways to attract they're audience. For an example, using Vin Diesal as a role model since he is usually associated with idealised masculine conventions.