OSP- Teen Vogue Industry and social media

Industry: Condé Nast

1) Conde Nast owns GQ, The new Yorker, Vanity Fair, Wired and Architectural digest etc. Conde Nast makes an annual revenue of 1.1 Billion.

2) Teen Vogues main source of income is through advertising space online which is targeted using the persons browser history. They also monetise their customers data and loyalty whilst encouraging readers to register online for updates. Lastly they also gain revenue from Youtube videos.

3) Traditionally print based magazines like Teen Vogue are diversifying they're brand through...

4) Sponsored and advertorial content are vitally important for the fashion industry as in order to incentive's people to buy they're products they need to advertise and sponsor people to grow the awareness of they're products.

5) I believe that Teen Vogue is simply focused on making a profit and surviving in the industry. They use culture wars as a way elevate they're platform and attempt to support several different communities that also contradict each other. 

Closure of print edition research

1) The BBC suggests that Teen Vogues digital game is strong as they have six million Facebook likes, a huge following on snapchat along with three and a half million followers on Twitter.

2) They claim that the main reason for they're success is how the brand has increased its political coverage and social activism in recent years whilst still containing its fashion and beauty content.

3) Teen Vogue justified the closer of its print magazine as ...

4) David Hepworth suggests that there is a risk for magazines to focusing solely on online content as it might mean they lose they're main targeted demographic. Hepworth also questions they're cash flow as well since if they still used print they'd make money from payments for the physical copy as well as advertisements rather than solely advertisements from online.

5) Online only publications make most of they're money on advertisements alongside other methods like selling customer data and registries online.

6) Sarah Penny (Fashion monitor head of content) says that "print is a very difficult medium to sustain particularly with this generation z readership. They're the first generation that's grown up with a digital presence from birth so naturally they have an incredibly strong affinity with online consumption- even more so than millennials. 

7) The New York Times says Conde Nast is known for its publication of other well known magazines such as GQ and wired.

8) Question 8 and 10 cant be done bc of the website.

9) When Philip Picardi and Elaine Welteroth was added the traffic of the website grew from 2 million to 9 million.

10)

Social media analysis 

1) Teen Vogue has 3.2 million followers on twitter.

2) The first twenty tweets from Teen Vogue are mainly about fashion and celebrity drama and discusses a bit about politics every now and then. This doesn't differ too much from the website.

3) Tweets and headlines are put in a exclamatory way with them usually being straight to the point. They also use colloquial language with a mix of emojis in they're tweets as well.

4) The twitter feed makes they're images/videos very colourful to attract the attention of the audience to they're posts. The videos tend to be fast paced and edited with flashy graphics as well. Images tend to either have some type of action or celebrity within the framing.

5) Teen Vogues Facebook page has 5.5 million followers with 5.6 million likes.

6) The type of content Teen Vogues videos feature consists of interviews and events that include celebrities or fashion in general.

7) The event section contains all of the previous events they've hosted and the new upcoming ones that people can attend to support they're movement.

8) On Instagram Teen Vogue has 3.5 million followers.

9) The Instagram posts differ as they primarily use images as a way to promote they're brand through the use of celebrities being on the front cover.

10) Teen Vogue uses digital convergence since they have several social media apps like Instagram,Facebook and Twitter all promoting fashion and celebrity stories.