Introduction to advertising: Narrative in Advertising

-

 1) The Nike advert uses narrative throughout its video to make itself more engaging and admirable to the audience. Levi-Strauss's theory of binary opposition is used excessively within this video with each new character attempting to compare there lifestyles and showing whats required in order to prosper. It could also be looked at through Propps theory and tryna show that everyones the hero of they're journey and they just to progress through the difficulties that they're career gives them. Personal identity can also be applied to this as they bring several celebrities within the trailer for people to relate to.

2) This advert uses celebrities as a way to bring gratification from a connection between the audience watching the advert and the celebrities. Celebrities who have prospered in there interests despite the struggles act as a role model to the audience and can encourage them to try and achieve the same feats.

3) The advert uses technical codes to create a narrative throughout the advert in several ways. The pacing of the editing is fast paced with various cuts, zooming in, extremely fast pans and even different a type of lens. All of this in conjunction with each other makes a visually active advert thats easy to get lost in since it matches the type of narrative they're going for where characters quickly explain they're job or lifestyle.

4) The advert seems to present London as an extremely busy place filled with talented people if given the chance to shine and be acknowledged for they're hardwork.

5) This advert may appeal to an audience as it depicts a very positive perspective of the people of London. People who live in London may be more inclined to enjoy the advert because of this depiction but people from other places may still enjoy this advert just because of its dynamic nature.


Comments

Post a Comment

Popular posts from this blog

Henry Jenkins: Fandom

-
Fact-sheet#107 Fandom 1) A fan is a person who has a devotion to a media text that goes beyond simply consuming the text that they consumed. Matt Hill believes it becomes a part of someones identity much like gender, class and age. 2) The different types of fans that are identified by the extract are: Hardcore/true Fan : They identify themselves as the "insiders" within any fandom. They spend a lot of time and often money in becoming hardcore fans. Newbie : These are new fans of a media text and don't have the same devotion as a hardcore fan. They are seen as the "out-group" within any fandom. Anti-fan : Those who identify with a media text but in a negative light instead. Unlike hardcore fans they form they're relationship with a media text at a distance rather then a close reading. Hill argues that the anti fan views a negative stereotype of a genre or text ("People who watch horrors are sick") 3) A fandom is typically a group of people fascinate...
Read more

Oh Comely-Audience

-
 1) Oh Comely was started by three friends at Oxford University. They wanted to create the antidote to the women's magazines on the market. Iceberg press owns Oh Comely and they are an independent publishing company. 2) They're print circulation is around 10,000 copies and they have 30,000 subscribers. 3) The editor, Alice Snape, characterises the average Oh Comely reader as 18-35 year old creative, intelligent women who may or may not be settled into they're careers and are looking for inspiration from other women. 4) The magazines design reflects its words, Its clean and minimal layout allows its words to shine and be the main focus for they're readers. They don't use any photoshopping of they're photos to keep everything natural. 5) At Oh Comelys core they're a team of four women who all work part time on the magazine. However they also work with freelancers who are both women and men. They aim to make a magazine for women and made by women. Also they...
Read more

Mens health magazine industry

-
 1) Hearst communications is a multinational mass media and business conglomerate that owns several assets like Magazines (Men's health, Esquire etc), Newspapers (The Hour) and broadcasting networks (ESPN inc). Its based in the Hearst Tower in midtown Manhattan.  2) Hearst owns several assets within industries like Magazines (Men's health, Esquire etc), Newspapers (The Hour) and broadcasting networks (ESPN inc) 3) In 2019 the global revenue for Hearst communications was 11.4B. 4) Some of the other magazine brands that Hearst UK owns are: Cosmopolitan, Digital spy, Elle, Delish, Womens Health and several others. Interview 1) James Wildman's plan for Hearst UK is to grow share in print to stem decline, accelerate growth in digital, diversify revenues through events and partnerships and look at acquisitions. 2) The percentage of ad decline consumer magazines are facing is more then 10%. 3) Wildman thinks that premium content and paywalls need to be redesigned in some way.  4...
Read more