Ideology

-

 Question Time immigration debate

1) From this clip some of the examples of binary opposition are: The elite vs working class,  immigration being a problem vs immigrants being exploited etc.

2) Russel Brands ideology seems to be about the corrupt economic elite exploiting the country and taking advantage of the disabled and immigrants causing the country to appear to be running out of resources. Nigel Farage believes that this country has started to become overcrowded due to immigrants. This has caused the general quality of life for average citizens to decrease.

Media magazine reading

1) Those in power control resources throughout the series but the lines between powerful and powerless eventually become blurred.

2) The capitalist view presented throughout Hunger games seems to be about the world being led by a dictator that uses fear to stifle hope and to control the masses so that they can keep doing what he wants for his own entertainment. This dictator doesn't seem to care about those beneath him and values his own views above others.

3) The Hunger Games presents the media as a powerful weapon that can be used to control the worlds perspective. In the films both sides manipulate the media to there bidding with Katniss using it as a way to rebel and Capitol using it as a way to control.

Understanding Ideology

1) Our responses and identity as a whole is mostly shaped by our cultures dominant ideology.

2) The four accepted beliefs in western societies are:

  • Good should overcome evil
  • Law is better then disorder.
  • Pleasure is a goal in life
  • People should work hard for their money
3) Gramsci's theory of hegemony shows us how those in power manipulate our cultures ideology to control us as a people. This allows them to get people to accept certain beliefs as natural tricking people into consenting to these beliefs.

4) Louise Althusser believes there's two key ways of controlling the publics ideology: Repressive state control- Using major societal institutions (e.g. police, army court, etc) who can repress people through violence, the law and fear. Ideological state apparatuses (Church, the media, education etc) dominate our viewpoints implicitly through common sense and social norms to get society to accept it.

5) I do believe that we are partly controlled by the media being run in the best interests of the elite as although a lot of our ideologies that have been built up from our own culture definitely benefits the elite more then it does others. However I cant fully agree with everyone being mindless drones that only serve the rich since there's always people who don't adhere to these unspoken rules society has made due to everyone just simply not being that passive.

Comments

Post a Comment

Popular posts from this blog

Henry Jenkins: Fandom

-
Fact-sheet#107 Fandom 1) A fan is a person who has a devotion to a media text that goes beyond simply consuming the text that they consumed. Matt Hill believes it becomes a part of someones identity much like gender, class and age. 2) The different types of fans that are identified by the extract are: Hardcore/true Fan : They identify themselves as the "insiders" within any fandom. They spend a lot of time and often money in becoming hardcore fans. Newbie : These are new fans of a media text and don't have the same devotion as a hardcore fan. They are seen as the "out-group" within any fandom. Anti-fan : Those who identify with a media text but in a negative light instead. Unlike hardcore fans they form they're relationship with a media text at a distance rather then a close reading. Hill argues that the anti fan views a negative stereotype of a genre or text ("People who watch horrors are sick") 3) A fandom is typically a group of people fascinate...
Read more

Oh Comely-Audience

-
 1) Oh Comely was started by three friends at Oxford University. They wanted to create the antidote to the women's magazines on the market. Iceberg press owns Oh Comely and they are an independent publishing company. 2) They're print circulation is around 10,000 copies and they have 30,000 subscribers. 3) The editor, Alice Snape, characterises the average Oh Comely reader as 18-35 year old creative, intelligent women who may or may not be settled into they're careers and are looking for inspiration from other women. 4) The magazines design reflects its words, Its clean and minimal layout allows its words to shine and be the main focus for they're readers. They don't use any photoshopping of they're photos to keep everything natural. 5) At Oh Comelys core they're a team of four women who all work part time on the magazine. However they also work with freelancers who are both women and men. They aim to make a magazine for women and made by women. Also they...
Read more

Mens health magazine industry

-
 1) Hearst communications is a multinational mass media and business conglomerate that owns several assets like Magazines (Men's health, Esquire etc), Newspapers (The Hour) and broadcasting networks (ESPN inc). Its based in the Hearst Tower in midtown Manhattan.  2) Hearst owns several assets within industries like Magazines (Men's health, Esquire etc), Newspapers (The Hour) and broadcasting networks (ESPN inc) 3) In 2019 the global revenue for Hearst communications was 11.4B. 4) Some of the other magazine brands that Hearst UK owns are: Cosmopolitan, Digital spy, Elle, Delish, Womens Health and several others. Interview 1) James Wildman's plan for Hearst UK is to grow share in print to stem decline, accelerate growth in digital, diversify revenues through events and partnerships and look at acquisitions. 2) The percentage of ad decline consumer magazines are facing is more then 10%. 3) Wildman thinks that premium content and paywalls need to be redesigned in some way.  4...
Read more