Language 1) Mens Health's colour scheme are very conventional to colours that represent masculinity in general these colours consist of black, white and blue. The mast head of this magazine is the only text that is placed in the serif font while the rest of the magazine is placed in sans serif. Its language used is very exclamatory with them using a lot of action verbs like "Blast, Demolish, Slay" . Vin Diesel is the central image with him representing the "peak of masculinity" in a way. The use of Vin Diesel as they're central image shows that they use celebrity endorsement/star power as a way to entice more readers. 2) Front Cover Cover lines: almost excessive amounts of cover lines surrounding the magazine (although this is normal for most magazines) Written in Sans serif mostly but mast head is in serif Image of Vin Diesel is a representation of hyper masculinity Editors letter and contents page Direct address and use of informal language- makes it se...
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