Audience Theory 1 hypodermic etc

-

 Hypodermic

1) The article about playing violent video games relates to this theory as it suggests that people are injected with information from the media. As such the theory states that this information can be dangerous and in this case would make children more violent.

2) The Daily Mail newspaper might have been criticised that they focus on insignificant parts of their life like them spending most of there time in there room playing video games. The newspaper highlights on these parts of his life rather than the fact that a teenager was able to hack a phone giant. This links to the theory as the boy could have been a passive consumer till they were injected with a dangerous type of media.

3) I believe that the hypodermic needle theory underestimates peoples capability of rebelling/disagreeing with certain media that they have been injected/consumed. Audiences can be passive, active or even be aware of both sides a producer is trying to make.

Two Step Flow

1) The two step flow is about opinion leaders influencing the audiences decisions just like the media is. This requires people to idolise someone which makes them respect there opinion over others.

2) Manny Mue is a youtuber who tests and reviews make ups and gives his opinion about each one to his audience. Manny's audience come to him for advice on what he believes to be the best make up product and most likely prioritise his opinion over there own.

3) Filmmaker Jamal Edwards links to the Two Step Flow model as people can relate to him through his background and might be inspired to be just like him. Hes young and a successful filmmaker so people also inspiring to be one would gravitate towards him and respect his opinion. 

Uses and Gratifications Theory

1) 

  • Diversion: Star Wars- It immerses you in a whole new world with a new environment, creatures and technology including its fictional abilities.
  • Personal Relationships: The middle- A show about a family going through life and difficulties between each member. 
  • Personal Identity- Doctor Who- Has an ensemble of characters that accompany the protagonist that people are able to relate and see themselves in.
  • Surveillance: Blue planet- Shows us the expansive world we have under the sea. Giving audiences a clear look at the majestic aquatic animals                                                                                                                                                                                                                                 

Dependency theory 

1) I believe people have become dependant on the media and consuming its information. People nowadays use the internet to communicate with others through social media or gain news through outlets online due to the fact that its easier this way. Rather then talk to people in person people will chat on snapchat/whatsapp or another example would be that people can look up the news on Youtube or listen to journalists on Twitter.

2) The development of new technology has only made people even more dependant on media with everything being accessible at the touch of a button from our phones, laptops, computers etc. Such a thing like this allows people to always be connected to the media throughout our lives in some shape way or form. 

3)I believe the media i consume has both a positive and a negative impact on my life. Media effects my life in both ways and not just in one distinctive manor. Media platforms make life a whole lot more easier to get through and allows us to communicate in several different ways (like through blogger to do complete work or Youtube to get entertainment). However its pretty easier to get encapsulated by this virtual world and its very easy for me to get sucked up into it and be a bit obsessive. Media isn't inherently bad its more of a temptation that we now constantly have to deal with now and try our best not to be influenced by it to the point of just being impaired by it.

Comments

Post a Comment

Popular posts from this blog

Media Regulation MIGRAIN

-
 1) Regulation are rules enforced onto media so that organisations and businesses cant operate in there own sectors to there devices. These rules attempt to make them operate fairly. There are several regulatory that exist to monitor the way industries work. 2)OFCOM  (Office of communication) is responsible for broadcasting of media (TV and radio). 3) I believe the 3 most important sections of OFCOM's broadcasting code is  Fairness: as I believe that broadcasters should treat individuals and the industry in this way so that we aren't deceived. Protecting under 18s: To ensure that the youth aren't influenced wrongly by the media. Harm and offense: Nobody should be condoning horrific acts of violence to people 4) I dont agree with OFCOM that channel 4 was wrong to broadcast Wolverine at 6:55 as I believe the film was mostly all flash and no substance. The violence within the film was mostly only impressionistic but had some scenes graphic content. 5) 5 sections from the old p
Read more

Oh Comely-Audience

-
 1) Oh Comely was started by three friends at Oxford University. They wanted to create the antidote to the women's magazines on the market. Iceberg press owns Oh Comely and they are an independent publishing company. 2) They're print circulation is around 10,000 copies and they have 30,000 subscribers. 3) The editor, Alice Snape, characterises the average Oh Comely reader as 18-35 year old creative, intelligent women who may or may not be settled into they're careers and are looking for inspiration from other women. 4) The magazines design reflects its words, Its clean and minimal layout allows its words to shine and be the main focus for they're readers. They don't use any photoshopping of they're photos to keep everything natural. 5) At Oh Comelys core they're a team of four women who all work part time on the magazine. However they also work with freelancers who are both women and men. They aim to make a magazine for women and made by women. Also they'
Read more

Mens health magazine industry

-
 1) Hearst communications is a multinational mass media and business conglomerate that owns several assets like Magazines (Men's health, Esquire etc), Newspapers (The Hour) and broadcasting networks (ESPN inc). Its based in the Hearst Tower in midtown Manhattan.  2) Hearst owns several assets within industries like Magazines (Men's health, Esquire etc), Newspapers (The Hour) and broadcasting networks (ESPN inc) 3) In 2019 the global revenue for Hearst communications was 11.4B. 4) Some of the other magazine brands that Hearst UK owns are: Cosmopolitan, Digital spy, Elle, Delish, Womens Health and several others. Interview 1) James Wildman's plan for Hearst UK is to grow share in print to stem decline, accelerate growth in digital, diversify revenues through events and partnerships and look at acquisitions. 2) The percentage of ad decline consumer magazines are facing is more then 10%. 3) Wildman thinks that premium content and paywalls need to be redesigned in some way.  4)
Read more