Industries Ownership and Control

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 Media Conglomerate Research

1) Walt Disney is a mass media entertainment conglomerate that owns several other companies (e.g. Marvel studios,20th Century Fox, etc). It was founded on the 16th of october 1923 by Walt and Roy O Disney. Walt Disney diversifies themselves by reaching out with there media products/animation/entertainment and expanding them into things like theme parks and resorts. Disney continues to extend the companies it owns to both diversify there products and stretch itself to new audiences.

2) I believe that the government should find some way of preventing companies from completely dominating an industry. This can create a harsh environment where only the people at the top benefit greatly. It not only hurts other companies and puts them in an almost impossible position to compete it also causes consumers to not be able to consume a variety of different types of media within that industry.

However, these companies wouldn't be able to have been that dominant if consumers didn't enjoy there product/service. As such this shows that these businesses simply know to supply a demand that audiences definitely wanted.

Media Magazine

1) The processes used by media companies are:

  • Production process aims to provide audiences with what they want.
  • Promotion process researches and identifies the target audience for the product
  • Distribution process uses the most appropriate methods for getting the products to the audience. 
2) The different funding models for media institutions are: A licence fee (Paid by the public), advertisers (Paid to promote things to appeal to a large audience), subscriptions (Paid by subscribers income for there service) and lastly traffic (Paid according to how long the reader stays on the site)

3) BBC- This major institution is funded by a license fee and has a public service remit. They also have other income sources like they're sales DVDs, magazines merchandising and other products. While selling programmes and formats to other broadcasters.

ITV- This institution relies on income generated by advertisers. This means that appeal to a large audiences are seen as more valuable than ones with smaller niche audiences. They gain income as well from programme sponsor ships and similarly to the BBC also from selling programmes and formats to other broadcasters.

The Mailonline- They receive income from traffic so they're stories usually feature lots of images and and videos along with controversial and sensational topics/headlines. This helps them attract an audience and improve traffic.

4) Some examples of the business models that new companies had to adopt are: Free online music services (Spotify, SoundCloud etc) to combat the new download culture where consumers could access any type of music for free. Creating several tv show and movie streaming services that allow for "binge watching"

5) The examples of technological companies becoming major media institutions are Google, Amazon, Facebook and Yahoo.

6) I believe traditional media institutions are definitely struggling to survive but its there own fault for not keeping up with societies changing needs and desires. In order to help themselves all they need to do is adapt to these desires and search for a demand.

7) Vertical integration helps businesses survive as it helps to reduces there costs and as such improves there profits. Diversification also definitely helps a business survive as it stops the business from being stagnant and staying with one type of media as well as helping them to appeal to other consumers and expand there target audience in general. 

8) I believe in the future audiences will hold drastically more power then we do currently. In the end institutions are only supplying the demand of consumers and time has shown that audiences are becoming far more aware of what they want from businesses. This awareness may be the dictator with what producers give to audiences.


 

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