Kaashif A level Exam

 1) The article that announced Teen Vogue as a more serious and political website was called "Donald Trump is gas-lighting America". 2) Teen vogue was originally launched during January 2003. Its original content was the usual standard cocktail of fashion must haves and celebrity worship 3) In 2015 editor Elaine Welteroth changed Teen Vogues approach by adding three unknown black models on the cover (Seemingly breaking all of the rules that you should have a famous person; and that having no Caucasian faces on the cover is a commercial risk).  4) Each day Teen Vogue tries to post between 50-70 stories for its readers. They copy a range of topics like fashion, entertainment and also current affairs. 5) Phillip Picardi had a direct influence on the editing direction, he made the magazine far more minimalistic in its appearance and also attempted to cover far more divisive topics like political perspectives and sexism. 6) Teen Vogues demographic are teens and above (they're ...

 1) Bill Thompson states that one of the positive developments created by the internet is the access to a way to talk to hundreds of thousands of other users around the world. The net is open to innovation like email, the web, Spotify or snapchat. 2) Some of the dangers that are linked to the development of the internet is the fact that the network doesn't care what the data means or how its used. Its next to impossible to stop spam or abuse. This side of the network will always exist. 3) Open technology refers to the belief/idea that people want an open society based around the principle of equality and free expression. People want very few restrictions and constraints on the platforms they access. 4) Some of the challenges and questions that Bill Thompson had for the future of the internet is that we cannot simply pull down the walls to the unimpeded and expect no consequences. We could choose the apparent safety of a closed network and a closed society.  5) I believe they'r...

 1) Hearst communications is a multinational mass media and business conglomerate that owns several assets like Magazines (Men's health, Esquire etc), Newspapers (The Hour) and broadcasting networks (ESPN inc). Its based in the Hearst Tower in midtown Manhattan.  2) Hearst owns several assets within industries like Magazines (Men's health, Esquire etc), Newspapers (The Hour) and broadcasting networks (ESPN inc) 3) In 2019 the global revenue for Hearst communications was 11.4B. 4) Some of the other magazine brands that Hearst UK owns are: Cosmopolitan, Digital spy, Elle, Delish, Womens Health and several others. Interview 1) James Wildman's plan for Hearst UK is to grow share in print to stem decline, accelerate growth in digital, diversify revenues through events and partnerships and look at acquisitions. 2) The percentage of ad decline consumer magazines are facing is more then 10%. 3) Wildman thinks that premium content and paywalls need to be redesigned in some way.  4...

Language  1) Mens Health's colour scheme are very conventional to colours that represent masculinity in general these colours consist of black, white and blue. The mast head of this magazine is the only text that is placed in the serif font while the rest of the magazine is placed in sans serif. Its language used is very exclamatory with them using a lot of action verbs like "Blast, Demolish, Slay" . Vin Diesel is the central image with him representing the "peak of masculinity" in a way. The use of Vin Diesel as they're central image shows that they use celebrity endorsement/star power as a way to entice more readers. 2) Front Cover Cover lines: almost excessive amounts of cover lines surrounding the magazine (although this is normal for most magazines) Written in Sans serif mostly but mast head is in serif Image of Vin Diesel is a representation of hyper masculinity   Editors letter and contents page Direct address and use of informal language- makes it se...

 1) The reason they set up Iceberg Press is to do things differently. To usher in a new age for magazines and media brands. 2) Iceberg Press's mission statement is: Its all about the audience Chase the work not the money compromise isn't our friend We will always make time for ideas  We are stronger when we work with others. We want good people to work in a good place Every year we will help a cause that matters We believe in a thing called Print. 3) Iceberg press publishes two magazines and these are Oh Comely and The Simple Things. 4) Some of the similarities that i can see between Oh Comely and The simple things are its minimalist design. They both have a lack of cover lines when compared to conventional magazines. They both have an unconventional cover image with Oh Comely having a female who seems to go against the usual stereotypical display of women in magazines while in The Simple Things have a person who doesn't show they're face and instead focuses on the prod...