OSP Teen Vogue- background and textual analysis

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 1) The article that announced Teen Vogue as a more serious and political website was called "Donald Trump is gas-lighting America".

2) Teen vogue was originally launched during January 2003. Its original content was the usual standard cocktail of fashion must haves and celebrity worship

3) In 2015 editor Elaine Welteroth changed Teen Vogues approach by adding three unknown black models on the cover (Seemingly breaking all of the rules that you should have a famous person; and that having no Caucasian faces on the cover is a commercial risk). 

4) Each day Teen Vogue tries to post between 50-70 stories for its readers. They copy a range of topics like fashion, entertainment and also current affairs.

5) Phillip Picardi had a direct influence on the editing direction, he made the magazine far more minimalistic in its appearance and also attempted to cover far more divisive topics like political perspectives and sexism.

6) Teen Vogues demographic are teens and above (they're demographic is aging up), they're sweet spot is mainly 18-24 and describes they're readership as genderless. Teen Vogue is seen as a "woke" brand (woke means being alert to injustice in society/having social awareness.)

7) Some of the issues that are most important to Teen Vogues readers is identity. Teen Vogue wants the reader to make them feel better about themselves, whether it be through fashion tips empowering them with political information so they can have smarter conversations.

8) Tavi Gevinson suggests that the internet has created an accountability culture where the relationship with readers is closer and more transparent and says brands have had to respond to that.

9) Some of the social and political issues that have been covered by Teen Vogue are racism, womens rights, LGBTQ rights, immigration etc.

10) Teen vogue readers seem to enjoy both the content provided by the magazines and the website itself.

Factsheet part 1

1) The factsheet believes that Teen Vogue is an example of a publication that successfully transitioned to an online, social and participatory product as it reflects the challenges facing print products and reinforces ideas about a changing media landscape and audience expectation.

2) Teen vogue offers its readers fashion tips and advice with a bit of political information to come along with it.

3) The typical Teen Vogue reader is in the 18-24 demographic, millennials with an interest in popular culture, current affairs and issues of identity and lifestyle.

4) Some of the ways Teen Vogue creates meaning through they're website is its how its basically a bricolage since it has the basic conventions of a newspaper but combines it with lifestyle webpage conventions.

5) Theres a range of representations found on Teen Vogue with them representing people from the LGBTQ, minorities etc.

Homepage analysis

1) Some of the key conventions that the teen vogue website has are its adverts, images mastheads/headlines over they're stories etc.

2) Teen Vogues website encourages customer engagement through direct address and its tool bar. The menu bar contains different topics (Style, politics culture, identity, summit.) which audiences can choose to find stories of they're own interest.

3) Advertisements appear at the top and bottum of Teen Vogues website.

4) The items in the top menu bar are style politics culture identity and summit.

5) Theres around 30 stories listed on the front page of the Teen Vogue website.

Lifestyle Section.

1) The items in the top menu bar of the identity section are health sex and relationships, wellness, horoscope, lifestyle and voices. The items in lifestyle are a coffee maker, a dorm checklist and a coffee subscription.

2) This section encourages audience engagement through its topics being everyday problems and issues that may occur to other people.

3) Most of the headlines from Teen Vogue seem to be either teasing secret information or trying to solve a problem.

4) Teen Vogues focus on education, university and campus life shows that they're target audience are relatively young and still attempting to learn new things and expand they're perspectives.

5) Theres a article called "These 12 Women are black history icons" this reflects Teen Vogues brand as they attempt to be more diversive and cover topics that include a minority group or a social event that needs attention.

Five key articles

1) All the articles shown on the magazine try to be political and aim to spark discussion about what's going on in society.

2) The articles use narrative throughout they're stories to engage the reader in these topics. One of the theories that can be applied to them is propps character theory for an example in the "new face of teen activism" article they make the children seem like "heroes" who go online to discuss/argue about social issues with "villains".

3) The most significant quote from Teen vogue would be "Trump won the presidency through gaslight his rise to power has awakened a force of bigotry by condoning and encouraging hatred."

4) These articles are designed to make the audience either feel empowered and encouraged due to them tackling uncomfortable topics with certainty for the audience to understand.

5) The articles reflect the true values of the modern Teen vogue as they're still charging into controversial issues revolving around politics, LGBTQ, racism etc. They're also still trying to target a younger audience despite the topics they talk about.

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