Mens health magazine industry

 1) Hearst communications is a multinational mass media and business conglomerate that owns several assets like Magazines (Men's health, Esquire etc), Newspapers (The Hour) and broadcasting networks (ESPN inc). Its based in the Hearst Tower in midtown Manhattan. 

2) Hearst owns several assets within industries like Magazines (Men's health, Esquire etc), Newspapers (The Hour) and broadcasting networks (ESPN inc)

3) In 2019 the global revenue for Hearst communications was 11.4B.

4) Some of the other magazine brands that Hearst UK owns are: Cosmopolitan, Digital spy, Elle, Delish, Womens Health and several others.

Interview

1) James Wildman's plan for Hearst UK is to grow share in print to stem decline, accelerate growth in digital, diversify revenues through events and partnerships and look at acquisitions.

2) The percentage of ad decline consumer magazines are facing is more then 10%.

3) Wildman thinks that premium content and paywalls need to be redesigned in some way. 

4) Hearst has used diversification in several ways to grow its company like how it has branched off into different topics within the magazine industry, providing events and merchandising deals to expand to wider audiences.

Hearst UK press release

1) Mens health seems to be extremely slowly increasing its circulation with an increase of less than 1%.

2) The press release says that Hearst has successfully retained market leadership position in each of its monthly magazine competitive sectors through Good House Keeping, Cosmopolitan, Country Living, Mens health and Womens health.

Impact of digital media

1) The reason traditional print magazines are struggling is due to the availability of media provided by the internet. Rather than paying for print magazines digital media has allowed people to access this content for free.

2) The genre of magazines/print that has found an increase in sales are news and current affairs magazines. This genre seems to prosper as the unsettled nature of society at the moment drives readers to seek factual news.

3) The magazine genres that still struggling compared to news and current affairs are Celebrity, gossip and fashion. Some examples of this are Look, Now, Closer, Heat

4) The sales of the top 100 magazines have been declining by more than half in the UK and Ireland since the 2000s. The percentage drop from the 2000s to 2017 55%.

5) Google and Facebook take 90% ad revenue.

6) Some strategies that magazines can use to remain in business in this digital age is by amassing a better online presence to adapt to magazines current climate they could also offer online memberships.

7) James Wildman suggests that the magazine industry isn't dead as magazines are still making some profit and they still roughly sell 5 million a month.

8) The examples provided for how magazines have found new revenue streams are of companies using content related events, endorsements and licensing.

9) A sign of optimism for traditional magazines is that theres still an audience that will buy there products.

10) I believe Mens health has remained successful in this digital age due to it also embracing the digital age and being able to adapt to these changes within the industry. Its also managed to successfully target and wide target audience that are willing to pay for its products. They've successfully understood they're audiences wants, needs and desires and provide them through they're magazine.

Mens Health Website and social media

1) Some of the similarities between the website and the print edition of the magazine are how it contains celebrities being shown, its use of several advertisements of products.

2) Mens health offers three free newsletters that would be delivered to your inbox every week. They focus on trying to help the reader become more healthy and confident. This helps them to make money as the newsletters promote the usage of they're products

3) The options on the websites menu bar are: Fitness, mental strength, health, nutrition and workouts. This suggests that Mens healths representation of masculinity might not be completely conventional since they support the need of mental strength as something thats just as important as any of the choices in the menu bar.

4) In the mental strength category they feature topics that talk about depression, celebrities talking about suicide, mental health in sports etc.

5) I believe that Mens health is trying to build an audience rather than simply sell the print version of they're magazines. This digital strategy allows them to connect far better with the audience as consumers prefer to have the freedom to be able to not pay for information and content in general. The disadvantage of this may be that they lose out on potential sales.

6) The Mens health twitter feed tries to get readers onto its website by using clickbait on most of its tweets. They usually show an image that talks about a topic with a question or some enticing information that the viewer should know. For an example one of the tweets says "The rock shared his mental secret to powering through fatigue".

7) They use images and videos that relates to they're text but doesn't give any complete answers to the audience and basically tells them if they want the information then they must click on the tweet.

8) The Instagram page of Mens Health seems to focus far more on being healthy and becoming more physically capable.

9) The Mens health magazines social media isnt designed to get audiences to buy more magazines instead its attempting to establish a better online presence and to attract more people to the content they provide.

10) I think Mens health magazines branding online is very successful. They're able to communicate to the audience they're core values and ideas that they provide and share for the public. Its online presence seems far more catered to improving this online presence and selling its advertised products rather than relying on selling magazines when less and less people seem to be buying physical copies. I believe that incase magazines do eventually die out Mens Health's website might keep it alive.