OSP Assessment: Learner response

-

+ 1) WWW: Successful response to Q1, understanding the theory.                                                                         EBI: Both answers need more detail and development specific example from the CSP in particular.

2) Three aspects from Q1 that I could have added are.

  1. Preferred-Linking Google Homes advert as a vision of an ideal family life. Mise-en-scene supports this with coloured pencils and a child's picture in the background.
  2. Oppositional-Google home shouldnt be seen as a natural part of someones home. Some audiences will reject this if they're concerned about they're data and privacy.
  3. Negotiated- The speaker has its usefulness despite the concerns in how it uses our data.
3) Three potential points for Q2 are:
  1. Clay Shirky End Of Audience- Audiences have a wide and diverse range of ideologies that are available to them currently. Teen Vogue is a reflection of this with they're diverse range of communities (LGBTQ, Feminism, etc) 
  2. Teen Vogue is owned by Conde Nast which is a major conglomerate yet they run stories against capitalism presenting themselves as hypocritical.
  3. Paul Gilroys Double Consciousness- The Voice offers a diverse range of values and ideologies as representations of a black british audience that actually reflect they're experiences and life in Britain.
4) Essay plan for Question two.
  • In the introduction I'd discuss my initial perspective of Teen Vogue having a diverse range of ideologies while The voice being more stagnant.
  • The first actual paragraph would use Clay Shirkys end of audience as a way to support this notion and that Teen Vogue discusses various topics on there website like feminism as a means to relate to their audiences.
  • Second paragraph would also note that Teen Vogue might just be using these ideologies as a coverup to gain more attraction and people to they're company. They're main focus will always be about fashion in the end.
  • Then I'd switch to talking about The Voice and how they subvert previous stereotypes that represented the black british community. They're main ideology revolves around BLM alongside other traditional values.

5) Three things i need to revise for the future are the theorists for OSP (Clay shirky and a few others), my timing and the detail i put into my answers.

Comments

Post a Comment

Popular posts from this blog

Media Regulation MIGRAIN

-
 1) Regulation are rules enforced onto media so that organisations and businesses cant operate in there own sectors to there devices. These rules attempt to make them operate fairly. There are several regulatory that exist to monitor the way industries work. 2)OFCOM  (Office of communication) is responsible for broadcasting of media (TV and radio). 3) I believe the 3 most important sections of OFCOM's broadcasting code is  Fairness: as I believe that broadcasters should treat individuals and the industry in this way so that we aren't deceived. Protecting under 18s: To ensure that the youth aren't influenced wrongly by the media. Harm and offense: Nobody should be condoning horrific acts of violence to people 4) I dont agree with OFCOM that channel 4 was wrong to broadcast Wolverine at 6:55 as I believe the film was mostly all flash and no substance. The violence within the film was mostly only impressionistic but had some scenes graphic content. 5) 5 sections from the old p
Read more

Mens health magazine industry

-
 1) Hearst communications is a multinational mass media and business conglomerate that owns several assets like Magazines (Men's health, Esquire etc), Newspapers (The Hour) and broadcasting networks (ESPN inc). Its based in the Hearst Tower in midtown Manhattan.  2) Hearst owns several assets within industries like Magazines (Men's health, Esquire etc), Newspapers (The Hour) and broadcasting networks (ESPN inc) 3) In 2019 the global revenue for Hearst communications was 11.4B. 4) Some of the other magazine brands that Hearst UK owns are: Cosmopolitan, Digital spy, Elle, Delish, Womens Health and several others. Interview 1) James Wildman's plan for Hearst UK is to grow share in print to stem decline, accelerate growth in digital, diversify revenues through events and partnerships and look at acquisitions. 2) The percentage of ad decline consumer magazines are facing is more then 10%. 3) Wildman thinks that premium content and paywalls need to be redesigned in some way.  4)
Read more