Kaashif A level Exam

 1) Gilroy suggests that racial identities are historically constructed- formed by colonization, slavery, nationalist philosophies and consumer capitalism. 2) Gilroy explains that " Race is not the eternal cause of racism but is its complex, unstable product. Neither race nor racism is the exclusive property of the minorities who are there primary victims. 3) Ethnic absolutism is a line of thinking which sees humans are part of different ethnic compartments with race as the base of human differentiation. 4) Diaspora means the scattering of people and a diaspora is generally considered to exist within a small group in scattered numbers across continents. Identities of individuals within a diaspora are formed over time, as a result of historical social and cultural relationships within the group and other groups. 5) The common/dominant representation of black Britons was "an external and estranged from the imagined community that is the nation." 6) Gilroy believes that dia...

Magazine: Front cover practical Mens Health: Audience Mens Health: Language and representation Mens health: Industry Oh Comely: Audience Oh Comely: Language and representation Oh Comely: Industry

 Front Cover 1) The masthead's typography is written in a sort of handwriting style most likely in an attempt to make the magazine feel more casual and friendly almost like a diary. 2) The words under the masthead introducing the topics contained within the magazines helps tell us that the audience seem to enjoy being invested in a lot of different types of media like film, fashion and music. 3) The cover lines surrounding the magazine create a sense of enigma for the audience as Oh Comely's coverlines taunt the readers with subjects of interest but dont disclose much information about it beckoning them to open the magazine for answers. 4) Oh Comely's centre image subverts several conventions of other standard magazines. The model goes against the stereotypes of female models being shown in the media with them showing very few feminine traits.  5) Oh Comely's representation of gender seems to be focused on empowering femininity in they're own expressive way. Instead...

Audience   1) Teen Vogues mission statement is to educate enlighten and empower they're audience to create a more inclusive environment. This already shows that one of the audience pleasures that they're audience will gain by consuming they're media is surveillance, personal relationship and identity. 2) Teen Vogue's target audience seems to be teenage female reformers and explorers who reside within gen z or millennial's. They're audience contains 63% of millenials/gen z. 3) Some of the audience pleasures gained by Teen Vogues readership are surveillance, personal relationship and identity. These pleasures aren't that different compared to magazines since they both offer the same information but just onto a new format thats available to everyone. 4) The political stories that Teen Vouge publishes are supposed to create some kind of controversy. Audiences are placed in a position to agree with they're perspective or at the least create some kind of confl...

 1) The article that announced Teen Vogue as a more serious and political website was called "Donald Trump is gas-lighting America". 2) Teen vogue was originally launched during January 2003. Its original content was the usual standard cocktail of fashion must haves and celebrity worship 3) In 2015 editor Elaine Welteroth changed Teen Vogues approach by adding three unknown black models on the cover (Seemingly breaking all of the rules that you should have a famous person; and that having no Caucasian faces on the cover is a commercial risk).  4) Each day Teen Vogue tries to post between 50-70 stories for its readers. They copy a range of topics like fashion, entertainment and also current affairs. 5) Phillip Picardi had a direct influence on the editing direction, he made the magazine far more minimalistic in its appearance and also attempted to cover far more divisive topics like political perspectives and sexism. 6) Teen Vogues demographic are teens and above (they're ...

 1) Bill Thompson states that one of the positive developments created by the internet is the access to a way to talk to hundreds of thousands of other users around the world. The net is open to innovation like email, the web, Spotify or snapchat. 2) Some of the dangers that are linked to the development of the internet is the fact that the network doesn't care what the data means or how its used. Its next to impossible to stop spam or abuse. This side of the network will always exist. 3) Open technology refers to the belief/idea that people want an open society based around the principle of equality and free expression. People want very few restrictions and constraints on the platforms they access. 4) Some of the challenges and questions that Bill Thompson had for the future of the internet is that we cannot simply pull down the walls to the unimpeded and expect no consequences. We could choose the apparent safety of a closed network and a closed society.  5) I believe they'r...

 1) Hearst communications is a multinational mass media and business conglomerate that owns several assets like Magazines (Men's health, Esquire etc), Newspapers (The Hour) and broadcasting networks (ESPN inc). Its based in the Hearst Tower in midtown Manhattan.  2) Hearst owns several assets within industries like Magazines (Men's health, Esquire etc), Newspapers (The Hour) and broadcasting networks (ESPN inc) 3) In 2019 the global revenue for Hearst communications was 11.4B. 4) Some of the other magazine brands that Hearst UK owns are: Cosmopolitan, Digital spy, Elle, Delish, Womens Health and several others. Interview 1) James Wildman's plan for Hearst UK is to grow share in print to stem decline, accelerate growth in digital, diversify revenues through events and partnerships and look at acquisitions. 2) The percentage of ad decline consumer magazines are facing is more then 10%. 3) Wildman thinks that premium content and paywalls need to be redesigned in some way.  4...